News Corp and NBC to challenge YouTube
The new video site is intended to provide an attractive platform for advertisers, with Cadbury Schweppes, Cisco, Esurance, Intel and General Motors already signed up.
The sitewill not follow the YouTube model of allowing users to upload copyrighted video, which has led to recent lawsuits. Since this is crucial to the popularity of Google's site, it remains to be seen whether or not this site will be a true challenger to YouTube.
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