Sales Can't Buy Love for Some Top Bands
Young people who "are introduced to these bands on the radio, they don't have a lot of baggage," Brackett said. "A lot of kids don't care if an act, you know, kind of took their guitar sound from some other band."
Post-grunge outfits like Nickelback and Hinder continue to be popular — or wreak havoc, whatever your opinion — in part because they appeal to the estrogen set, said Craig Marks, editor in chief of Blender magazine. A "slightly hipper band" will sell more albums to guys than girls, he said.
"They're selling a lot of records to very casual music fans who don't buy a lot of CDs," Marks said. "When you're selling 5 million albums like Nickelback or 2 1/2 million like Hinder, and especially when you're making your mark with big ballads that are kind of wedding songs, then you're selling records to both males and females.
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